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1728 Devine Street, Bay 3, Columbia, SC Bay hours Thursday until 8pm (803) 555-0137
Smash Factor Fit Columbia, SC · Since 2009
Studio / Bench Crew

Four People, One Bay

Small enough that the person who reads your numbers is usually the person who builds the club afterwards.

EV
Founder & Lead Fitter

Ellery Vance

Spent nine years on a club repair bench before opening the studio in 2009. Handles driver and full-bag sessions, and is the one who insists on a baseline before anything gets swapped. Plays a stubbornly old set of blades she refuses to update on principle.

MO
Build Technician

Marcus Okonjo

Assembles and verifies every club that leaves the bay. Trained originally as a machinist, which shows in how seriously he takes a tolerance — he will re-pull a ferrule over a quarter of a gram of swingweight. Runs the frequency meter and the loft bench.

DF
Short Game Fitter

Delia Fontaine

Takes the wedge and putter sessions. Came up through caddie work at a Midlands club, so her bounce recommendations start from what the turf does in August, not from a chart. Keeps the turf trays honest and reground.

WP
Studio Coordinator

Wyatt Purcell

Answers the phone, keeps the schedule from overlapping, and chases component orders when a shaft is back-ordered. If your build date moves, he is the one who will call you before you have to ask.

How We Work Together

The Person Who Measures Signs the Build

In bigger operations the fitting and the assembly happen in different buildings, sometimes in different states. A number gets written down, a form gets sent off, and whatever arrives back is assumed to match. Most of the time it does. When it does not, nobody is in a position to notice.

Here the fitter walks ten feet to the build bench and checks the finished club against the specification they wrote. If a head comes in a degree strong or a shaft plays half a flex softer than the label, it is caught before you ever swing it.

Continuing Work

What We Keep Up With

  • Annual launch monitor calibration against outdoor tracked flight
  • Manufacturer build certification, renewed as lines change
  • Shaft house profiling seminars, two to three a year
  • Quarterly turf survey of the courses our clients actually play

None of that is decoration. A launch monitor drifting two percent on ball speed will quietly corrupt a whole season of carry maps.

Work With the Bench Directly

Ask for a specific fitter when you book and we will schedule around them.

Book a Bay Slot