Six pieces on the questions golfers ask halfway through a fitting, when the numbers on the screen stop making intuitive sense.
Ten shots per club is not the same as a yardage. Here is how to get from a page of raw output to a ladder you can trust standing over a shot, including which number to keep and which to throw away.
Read the articleTotal distance is the bigger figure and the one people quote. It is also modelled rather than measured, and it changes with every fairway you play. Why every gapping decision here is made on carry alone.
Read the articleWhat actually happens when you take a Columbia bag to a course three thousand feet up, why the gain is not uniform across the set, and how to adjust without rewriting the whole map.
Read the articleThe number this studio is named after is a useful strike gauge and a terrible fitting target. What it measures, what it hides, and why chasing it can make your bag worse.
Read the articleIf your approaches keep releasing over the back, the problem is usually the angle the ball arrives at rather than the distance it travelled. How we read it and what fixes it.
Read the articleYour April numbers and your August numbers are not the same numbers, and in the Midlands the gap is bigger than most golfers assume. What genuinely moves the ball and what is folklore.
Read the articleAll of this makes far more sense with your own numbers on the screen in front of you.
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