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1728 Devine Street, Bay 3, Columbia, SC Bay hours Thursday until 8pm (803) 555-0137
Smash Factor Fit Columbia, SC · Since 2009
Data Guide

The Screen, Translated

A launch monitor throws twenty numbers at you. Six of them decide the fitting. Here is what each one means and what we do about it.

Golfers arrive at the bay with wildly different levels of comfort around this data. Some have their own monitor at home and speak in spin loft; others have never seen the numbers and would rather not start now. Neither position is a problem — but a fitting goes better when you understand why a recommendation was made, so this page covers the vocabulary in the order we usually use it.

01

Ball Speed

How fast the ball leaves the face, in miles per hour. It is the single strongest predictor of distance, and unlike clubhead speed it accounts for how well you struck the shot. In a fitting we watch its consistency more than its peak — a golfer whose ball speed swings fifteen miles per hour across ten shots has a strike problem no shaft will solve.

02

Smash Factor

Ball speed divided by clubhead speed. A driver struck out of the middle sits near 1.50; irons run lower because loft costs you some of that transfer. It is a strike-quality gauge, nothing more. If yours is low we look at length, lie and head shape before we look at anything expensive.

03

Carry Distance

Where the ball first lands, ignoring roll. This is the number that builds your yardage map, because roll depends entirely on the fairway you happen to be standing on that day. Every gapping decision in the studio is made on carry.

04

Descent Angle

How steeply the ball is falling when it lands. Shallow descent means the ball releases forward on landing and will not hold a firm green; steep descent stops it quickly. When somebody says their long irons "just run through the back", descent angle is almost always what they are describing.

05

Spin Rate

Backspin in revolutions per minute. Too little and the ball falls out of the air early; too much and it balloons and loses distance into wind. There is no universally correct figure — the right spin depends on your launch angle and ball speed, which is why we never quote a target in isolation.

06

Dispersion

How wide the pattern is left to right. The least glamorous number on the screen and usually the most valuable. A driver that carries four yards shorter but halves your dispersion width is an obvious win, and it is the trade we recommend more often than any other.

Reference

Rough Smash Factor by Club

Useful as a sanity check, not a target. Loft alone accounts for most of the variation down the set.

ClubTypical RangeWhat Low Suggests
Driver1.44 – 1.50Off-centre strike or wrong length
3 Wood1.42 – 1.48Steep angle of attack off turf
Hybrid1.38 – 1.45Head too small for the strike pattern
6 Iron1.33 – 1.40Lie angle or shaft length mismatch
9 Iron1.24 – 1.31Usually normal — loft explains it
Pitching Wedge1.19 – 1.26Usually normal — loft explains it
Common Confusions

Three Things the Screen Does Not Mean

A high smash factor is not a good shot

You can catch a driver flush and still hit it forty yards offline. Strike quality and direction are separate problems.

Total distance is not your yardage

Rollout on a monitor is modelled, not measured. Two courses give you two different totals from the same strike.

One good number is not a fitting

Carry improving while dispersion doubles is a worse club. We read the numbers as a set or not at all.

See Your Own Numbers Explained Live

Reading about descent angle is one thing. Watching yours change when the loft moves is another.

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